We believe…

…that everyone deserves access to personalised financial advice that empowers them; advice that is clear, understandable and that helps you make confident, informed decisions about your financial future.

The foundation of our great advice is strong ethics, advice driven by your needs, not products and a genuine focus on outcomes. We know this kind of advice leads to peace of mind and long-term financial security.

We put our beliefs into action by working with people from all walks of life. Every recommendation is carefully considered to ensure it’s in your best interest. We charge fair, transparent fees and seek out cost-effective solutions that never compromise on quality, service, or performance.

Our goal is simple: to provide advice that grows your wealth, not costs you wealth.

The result? You feel confident and in control. You’re better equipped to make financial decisions that support your life today and goals for tomorrow. Our purpose is clear: that
every client should be better off for having met with us.

From the start of the road

Small steps now, big rewards later – we’ll help you start building on a strong foundation…

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While you’re juggling life

When life gets busy, we’ll help you find clarity and balance, protecting what matters…

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When you’re finding calm

When life gets busy, we’ll help you find clarity and balance, protecting what matters…

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Until the end of the journey

Leave a legacy of love knowing we’re here for the next generation…

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Purely FP
5.0
Based on 10 reviews
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Kath P. profile picture
Kath P.
08:59 14 Jan 26
Clare Telford always provides a professional service in a friendly manner. I was initially anxious about the process but have been made to feel comfortable by Clare.

She has helped streamline our finances and produced a robust financial plan that has exceeded our expectations. She has been patient with us and explained things clearly. She is very thorough and knowledgeable. We would not hesitate to recommend Clare.
Francis B. profile picture
Francis B.
04:52 16 Dec 25
We have used their lending services for over thirty years, Nick Aves is not only a trusted broker, but has become a friend and advisor. During this time we purchased five properties, completed multiple sub divisions and built 13, 3x2 units with Invogue Project builders. They are conservative and reliable, your long term interest is their goal. In now our noon day’s, the financial advice and setting up, first our self managed super fund and transiting in simpler structure of superfunds and passive income, Martin Le Tessier has been invaluable and a trustworthy comfort. We highly recommend their services. Daryl & Francis Barr
Kristian P. profile picture
Kristian P.
08:00 13 Dec 25
We have used Martin from PureleyFP for many years we have always had good advice and help when needed they helped us a lot when we retired 100%Professional Thank you Britta and Kristian
Britta P. profile picture
Britta P.
07:53 13 Dec 25
They helpd to us to setup our retirement. So helpfull. Allways meet us with a happy smile ,when I asked stupid questions
Tilai C. profile picture
Tilai C.
06:50 12 Dec 25
I have been using Purely Finance for financial adviser (Martin) and mortgage broker (Nick) for the past 5 years. Their expertise and service have always been excellent. During the past 2 years in particular, Martin has been an invaluable resource and support as I have prepared for retirement. He explains things clearly and has all the right knowledge to help make educated decisions. Highly recommend the whole team.
Stephen W. profile picture
Stephen W.
06:49 12 Dec 25
Outstanding service, Martin recently helped me navigate the world of share trading in having to sell my father's shares to fund my father's place in a care home. Previously Martin has helped me with transition to retirement by helping me find a better superannuation scheme and even before that with income protection. I regard him as a great asset for me.
M O. profile picture
M O.
04:33 12 Dec 25
Martin of Purely Financial has been advising me since 2015 and I have recommended him to several of my friends and family members. The way he explains financial options to myself and others is the stand out characteristic he brings to the table - There is a clarity and simplicity in his explanations gained from many years of experience and an understanding of varying economic conditions and life circumstances. Whether you are a high earning young person wanting to know how best to invest your money and other financial decisions; or a soon-to-be-retiree, Martin presents options clearly and concisely - with the pros and cons of his suggested approaches set out - so that you can make your financial decision with all the information and understanding of outcomes.
Joanne W. profile picture
Joanne W.
07:52 11 Dec 25
Clare at Purely Finance was outstanding to work with. She was highly professional, exceptionally competent, and made the entire process straightforward and stress-free. She explained everything clearly, removed the overwhelm from decision-making, and handled each step with confidence and care. I highly recommend her services.

For many, how to best manage your financial affairs can seem like a daunting task. We can get overwhelmed with questions…

  • Are my family/lifestyle/business protected if things go wrong?
  • Are my retirement savings in the best superannuation fund and are they invested appropriately?
  • How much money will I need to retire?
  • Should I invest in property or the stock market?
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why choose us

There are many financial planners in Perth and it can be difficult to decide who to trust and who to work with. We believe we have a few points of difference that set us apart.

  • Our business is not built on high net worth clients. We’re happy to work with clients at any age and stage of their financial journey.
  • We don’t charge ongoing fees so you only pay for the advice you receive. We prefer a simple, low-cost, set-and-forget approach to investing and do our best to set you up with insurance and investment solutions that will last you for years to come. 

For financial advice that is clear, understandable and helps you make confident, informed decisions about your financial future.