In spring, people have better attitudes. The cold, depressing grey of winter is transitioning into a wealth of bright colours and warm weather. People are in better moods and become more active. Consequently, more buyers are out looking for homes and more sellers are offering them on the market.
Spring is a time when colours are more vivid and everything looks and feels better. During the rest of the year, most investment properties will never look as good as they do in the spring.
Though spring is the busiest buyer season, you can still sell in early summer, especially if you have a real estate agent who is willing to market your property aggressively.
As spring transitions into early summer, there are still prospective spring buyers who haven’t found what they are looking for or were outbid for properties they wanted. Though the market isn’t as active, some of the buyers are extremely motivated.
How to Thrive in the Spring Market
The biggest thing you can do to sell your investment property in the spring, especially in a market as hot as Perth, is to take advantage of the stunning seasonal visuals. There are some easy “fixes” you can do to your investment property to make it one of the most desirable in Perth.
First, clean up your garden. Get rid of debris and dead leaves. Prune your bushes to make them more attractive and prune any branches that overhang and block the view from your windows. Replace your old garden furniture with new garden furniture. Add potted plants for colour if you don’t have a lot on your property. If your investment property needs a new coat of paint, give it one.
When showing your Perth property, it is time to take advantage of both spring and of your cosmetic improvements. Make sure to open all blinds and curtains during inspections to take advantage of how great your property looks.
The Emotional Factor
Spring is a time when people are happier and more optimistic. Many want to find new homes in time for the holidays. Many want to start the new year with a new home. People are more ready to make positive buying decisions in the spring than at any other time of the year.
A Note on Summer
If you want your home to sell in the summer, it must have air conditioning. Showing a home that doesn’t have air conditioning in the summer is a losing proposition. Sure you can say, “For the right price we can have it installed” but that is not the same for the buyer as coming in out of the roasting heat to be cooled by a wave of refreshing air as soon as your agent opens the door for them.
If your home has a pool, summer is the best time of the year for buyers to get emotional about taking a dip. The reality is that if they buy the house in January, they won’t be settling on it until March and probably not get the use out of it until next year but who thinks that far ahead!
Maximising Your Profits
I strongly recommend employing a selling agent that understands how to strongly market and sell a property’s best features making the most of the weather. The right time to sell is always the time that suits your situation.
Jarrad Mahon is the Director of Strategy, Sales and Property Management for Investors Edge Real Estate. They specialise in helping investors maximise their investment properties in the Perth area. For more information, please call 1300 472 427 or visit their website: https://www.investorsedge.com.au/.